Logique Communication- Articles


	Branding and the importance of web presence: According to a recent survey performed by Statistics Canada, 99% of large companies, and 92% of medium-sized companies use the Internet regularly. When a new prospect considers doing business with you in today’s market, it’s probable that the first thing they will look up is your website. Internet and E-Business adoption rates in Canada, 2002, by size of firm -

	Source: Statistics Canada: Survey of Electronic Commerce and Technology 2002 (SECT), April 2nd, 2003 A website can reinforce your brand image and the message that you are trying to convey to the industry. Or…it can turn a prospect away. If a prospect has a bad experience with your website due to “sloppy” appearance or inadequate functionality, this will reflect directly on your brand. Can improving your website improve your brand image? A brand image is the set of beliefs that consumers have about your brand. Your website can be the most important medium in terms of effect on your brand image. A website is the only medium that encompasses all factors that make up your brand, from design to the functionality to the experience of interacting with your Company. At Logique, we believe we can improve your brand image with a web presence that is in perfect harmony with your marketing communications strategy. For more information, please contact us, and we will be glad to help.